SERVICES Market Studies and Appraisals | Operations Consulting | Litigation and Lending Institution Support Management Recruiting | Technology Solutions MARKET STUDIES AND APPRAISALS Sylvester Consulting Group (SCG) provides the full-range of development services for owners and operators of growth-oriented hotel companies. As experienced consultants and appraisers, Sylvester Consulting Group has conducted market studies, appraisals and evaluations of hotels throughout the New England and Middle Atlantic states. Active in these markets since 1988, our firm's consultants have the local knowledge, experience and perspective to accurately assess potential hotel development and acquisition opportunities. We blend the structure of our training with larger hospitality companies with our small firm "hands on" approach to provide a valuable return to our clients. In addition to market studies and valuations, we are well qualified to work with you through the development process to a successful opening.   “SCG conducts their work with integrity and in a thorough manner.  One of my hot buttons is conducting in-depth demand interviews with local corporate users, which SCG does for us on a regular basis.  SCG offers great experience at a reasonable cost; a great value overall”.  Clarke Blynn, Gulph Creek Hotels   The following details our hotel industry services: Market demand studies for existing and proposed hotels. Acquisition and discounted cash flow analyses for full- and limited-service hotel acquisitions. Appraisals and valuations of existing and proposed hotels. Market repositioning and franchise studies for existing properties. Market penetration studies, competitive analyses and demand-side research including customer focus groups. Franchise Impact studies for major chain hotel companies. Workout and transaction assistance for distressed hotels. Hotel food and beverage utilization, expansion and profitability studies. Food and beverage marketing plans and promotions. Food and beverage staff training and management development initiatives. Management company selection, contract review and negotiation. Hotel and restaurant brokerage. Food and beverage operator recruitment and lease negotiation. Recent Hotel Development/Acquisition Studies Existing Full-Service     Meriden, Connecticut Existing Full-Service Hartford, Connecticut Existing Limited-Service Niantic, Connecticut Proposed Limited-Service Stonington, Connecticut Existing Full-Service Danbury, Connecticut Existing Full-Service Leominster, Massachusetts Proposed Residence Inn     Brockton, Massachusetts Existing Limited-Service Cambridge, Massachusetts Proposed Full-Service Westfield, Massachusetts Existing Limited-Service Braintree, Massachusetts Existing Full-Service Hyannis, Massachusetts Existing Limited-Service     Waltham, Massachusetts Proposed Limited-Service     Woonsocket, Rhode Island Proposed Limited-Service     Richmond, Rhode Island Proposed Upscale Inn Newport, Rhode Island Existing Upscale Inn Newport, Rhode Island Proposed Waterfront Inn Bristol, Rhode Island Existing Limited-Service Scranton, Pennsylvania Proposed Residence Inn Lansdale, Pennsylvania Proposed Hampton Inn & Suites Newtown, Pennsylvania Proposed Staybridge Suites     Philadelphia, Pennsylvania Proposed Main Stay Suites     State College, Pennsylvania Existing Full-Service     Harrisburg, Pennsylvania Existing Full-Service     Pittsburgh, Pennsylvania Existing Full-Service     Exton, Pennsylvania Proposed Limited-Service     Philadelphia Airport,Pennsylvania Proposed Full-Service Reading, Pennsylvania Existing Full-Service     Greensburg, Pennsylvania Existing Full-Service York, Pennsylvania Proposed Limited-Service Plymouth Meeting, Pennsylvania Proposed Limited-Service Denville, New Jersey Existing Full-Service Somerset, New Jersey Proposed Limited-Service Springville, New York Existing Full-Service     Cortland, New York Existing Full-Service Clinton, Maryland Existing Limited-Service Dover, Delaware Existing Full-Service Harrisonburg, Virginia Existing Full-Service Leesburg, Virginia Existing Full-Service Melbourne, Florida Existing Full-Service Tallahassee, Florida Existing Full-Service     Rosemont, Illinois Proposed Full-Service     Rosemont, Illinois Existing Limited-Service Toledo, Ohio Existing Full-Service Kalamazoo, Michigan Existing Full-Service Asheville, North Carolina Existing Full-Service Charlotte, North Carolina Existing Full-Service Spartanburg, South Carolina Existing Full-Service Rock Hill, South Carolina Existing Full-Service Atlanta, Georgia Existing Limited-Service Atlanta, Georgia OPERATIONS CONSULTING We are working with the Altland House in Abbotstown (PA) to drive sales and marketing efforts, reduce food, labor and other expenses and improve food and service offerings. We continue to meet regularly with ownership and management and be available by phone, fax and email in an advisory role. The outcome of our involvement with the full-service country inn has been an increase in sales of $211,000 and net income of $163,000 in the last two years, as shown in the chart above. We have performed similar roles with hotels and restaurants in Rock Hill (SC), Canterbury (CT), Central Falls (RI) and Great Falls (VA).   “Derek Sylvester has the education, work experience and consulting background to efficiently recognize problems, craft solutions, and importantly assist with implementation…developed excellent relationships…put us on the track to profitability…Derek’s breadth of problem solving seems to have no limits…Derek is a delight to work with and knows how to produce results”.                            John Wilson, Chesapeake Bay Beach Club Sylvester Consulting Group (SCG) provides the full-range of consulting and management services for forward thinking hotel and restaurant owners and operators. As experienced industry operators and consultants, our counsel is both practical and innovative. We help to identify and assess new markets and opportunities within your operation and competitive environs. We are also capable of stepping into a management or oversight role to implement solutions or make the necessary adjustments to improve operations and profitability. We have access to resources and technology to shorten the development or turnaround time-line. Lastly, we provide you with what you need, not what we think you need in a cost-effective and timely manner. We are a results-driven company serving our results-interested clients. The following details our services and highlights examples of recent Restaurant and Food and Beverage Operation projects. Reconcepting and Repositioning - Implementation of contemporary fine dining concept for country inn restaurant resulting in the streamlining of operations, an increase in food revenue and significant improvement to owner cash flow. Restaurant Development - Planned, developed and executed opening of free-standing casual American restaurant in central business district. Bridge/interim Management - Provided takeover management for a lending institution of a distressed restaurant for six months through to disposition. Operational Reviews - Operational review and implementation of study findings resulting in significant increase in operating profit for the restaurant and banquet operation within a four-star luxury hotel. Profit Enhancement - Implementation of systems, controls and improved financial reporting for a free-standing seafood restaurant resulting in five percent improvement in prime (food, beverage and labor) costs. Turnaround/Crisis Management - Directed profitable turnaround of highly-leveraged restaurant and banquet facility. Training Programs - Developed organizational structure, job descriptions and training programs for City Club resulting in improved morale, lower turnover rate and enhanced member satisfaction and club utilization. Marketing and Promotions Planning - Developed and assisted implementation of new marketing and promotions campaign for a free-standing Italian restaurant resulting in significant revenue improvement. Business Planning - Review of business plan and debt/equity structuring for successful restaurant reconcept and expansion. Productivity Improvement - Efficiency study of ferryboat operation and development of food court concepts to enhance capture rate and passenger per capita revenue. Menu Development, Design and Layout - Designed and developed new menu for free-standing restaurant within an amusement park resulting in doubling of food and beverage revenue. Technology Solutions - Systems analysis and integration of PMS, POS and phone systems for a resort hotel and restaurant operator.    TECHNOLOGY SOLUTIONS Systems analysis and integration of PMS, POS and phone systems for a resort hotel and restaurant operator. Systems Integration Systems Upgrades Cost/Benefit Analysis Web Site Design Revenue Management MANAGEMENT RECRUITING  We have been able to generate a consistent flow of high caliber talent seeking immediate placement.  Within the past few months we have filled the following positions: Director of Sales - upscale New Jersey catering facility Executive Chef - historic Frenchtown, New Jersey inn Sous Chef - prominent New Jersey hotel restaurant Restaurant General Manager - notable Baltimore inn General Managers - numerous Philadelphia area hotels Director of Purchasing - four star New Jersey conference center To schedule a time to discuss Management Recruiting in more detail, please contact Derek Sylvester or Myra Colbert. From all of us at Sylvester Consulting Group, we thank you for your continued support.  I am confident that we will be able to exceed your expectations and continue to deliver outstanding service to you. JOB OPPORTUNITY POSTINGS Job: Director of Sales Suburban Philadelphia Job Description: Suburban Philadelphia area limited service, suite hotel. Business center, fitness center and pool on premises. Responsibilities include management of sales managers and SMERF and leisure market solicitation. This position will be responsible for directing, coordinating, training and supervising the Sales Managers. Responsibilities include growing existing accounts and generating new business. Job Requirements: The ideal candidate will have previous experience as a Sales Manager, preferably as Director of Sales along with excellent communication skills. Experience in the Corporate, SMERF and leisure markets required. Job Available: Immediately. Salary Range: Salary is commensurate with experience. Benefits and bonus. Interested Candidates Email resume to dws@sylvestergroup.com or fax to Derek Sylvester at 215-860-3934   A partial listing of restaurant clients includes: Altland House Boar's Head Inn & Sports Club Castle Hill Inn and Resort Coca Cola USA Delaware River & Bay Authority Ethan Allen Inn Hershey Lodge and Convention Center Hotel Hershey Hotel State College Krista's Kastle Mad Batter Restaurant & Carroll Villa Moorings Restaurant Newport Harbor Corporation Ocean Key House Pressroom Restaurant Reading Hospital Victoria Inns White Barn Inn   LITIGATION AND LENDING INSTITUTION SUPPORT Examples of litigation and lending institution support engagements include: Preparation of defendant's expert's report including estimates of hotel room night utilization from a proposed arena and convention center in Central Pennsylvania. Case was settled in favor of defendant. Preparation of an Expert's Report including estimates of cash flow and business value related to alleged loss of restaurant profits and closing of plaintiff's restaurant due to malfunctioning ventilation system. The case was settled with significantly reduced award to plaintiff. Preparation of cash flow damage estimates for plaintiff resulting from business losses caused by salmonella poisoning in five national franchise restaurants. Plaintiff was awarded damages consistent with our estimate. Preparation of expert's report and litigation defense involving alleged business losses in farmer's market partnership dispute. The case was settled in favor of the defendant, our client. Preparation of expert's report including potential cash flow estimates from three-unit restaurant chain on behalf of creditors committee for numerous financial institutions. The settlement repayment schedule to the creditors was increased significantly as a result of our expert's report. Preparation of Expert's Report for defendant mall developer in suit brought by tenant for alleged cash flow damages resulting from mall vacancies. Following the submission of our report, the court ruled that the plaintiff suit was not justified. Preparation of Expert's Report for creditor in suit brought a prospective entertainment complex developer seeking damages for breach of contract. Plaintiff's damage estimates were based on potential cash flows resulting from operation of the complex. With assistance from national concert promoter, case was settled for significantly reduced award. Appraisal and update for creditor of bankrupt independent restaurant for the purpose of determining bank's disposition strategy. Court ruled in favor of expert's appraisal value and bank took possession of the asset. A partial listing of clients includes: Adler Pollock & Sheehan Fox, Rothschild, O'Brien & Frankel        Groen, Laveson, Goldberg & Rubenstone Klehr, Harrison, Harvey, Bransburg & Ellers Reed Smith Shaw & McClay Stevens & Lee Wolf Block, Schorr & Solis-Cohen Marketing Studies and Appraisals | Operations Consulting | Litigation and Lending Institution Support Manager Recruiting | Technology Solutions Sylvester Consulting Group 1000 Stony Hill Road Yardley, PA  19067 PA  215-504-8466 fax: 215-860-3934 e-mail: inquiries@sylvestergroup.com